The fifth post in a series on metaphor
Sound engineers know that the closer something is to a microphone, the fuller its sound. Known in the music industry as the Proximity Effect, the phenomenon results in microphones capturing more of a close source’s low frequency tones (think James Earl Jones) than it’s higher frequency cousins (think Mickey Mouse).
We’ve all experienced the Proximity Effect. As babies, we learned to associate close sounds with intimate moments. Consider a mother holding her baby while singing a soft lullaby. From the baby’s perspective, not only is her voice warmed by the Proximity Effect, but it’s doubly-enhanced with the even bassier vibrations from within her chest.
Now consider Mom leaning close and whispering into the baby’s ear. Think about how distance affects a whisper. A soft whisper next to one’s ear sounds rich and full, while that same whisper a few feet away sounds thin and glassy. Or, from the Mom’s perspective, imagine the difference between her baby cooing right next to her ear and hearing that same coo from across the room. The first is intimate. The second is cute.
Yet, that’s only the positive side of lower frequencies. Close Mom whispers and baby coos are perceived as positive because they are wanted. When those low frequencies aren’t wanted, however, they can signal danger. Consider the two unsettling notes that define the movie Jaws. Dah-Dum. Dah-Dum.
The effect that proximity has on our perceptions is best summed up by the metaphor: Proximity is Power. The closer an entity is to us, the more power it’s perceived to have. If a close object is wanted, the power has a positive effect. If it’s unwanted, however, proximity can be interpreted as a threat. As a result, an entity’s perceived power can be interpreted as either protective or dangerous.
Close entities have an unfair advantage over us because their relative importance is inversely proportional to distance. An object miles away is of little significance, yet that same object inches away demands our total attention–to the exclusion of anything else around us.
Because the concept of proximity and power is so universally understood, it’s an effective tool to use when trying to explain something’s relevance. The next time you need to convey a concept’s vitality, consider incorporating proximity into your explanation. Ask yourself, “How can I express this thought using the metaphor: Proximity is power? How can I use the multi-dimensional concept of closeness, whether it be physical, emotional, temporal, or relational to make my point?”
Photo Credit: C.M. Bell, photographer. Fraser, Mrs. & baby., 1894. [between February and February 1901] Photograph. https://www.loc.gov/item/2016697211/.
The second post in a series on metaphor
Last post, we described how humans use metaphor to transfer the properties of one thing to another. Today we discuss the value-judgments that we make with respect to those properties.
Metaphor works because we all share one thing: the human condition. While today’s zeitgeist is hyper-focused on our human differences, it’s easy to lose sight on the vast similarities that we share as a species. George Lakoff and Mark Johnson explain how.
“We are physical beings, bounded and set off from the rest of the world by the surface of our skins, and experience the rest of the world as outside us. Each of us is a container, with a bounding surface and an in-out orientation onto other physical objects that are bounded by their surfaces. Thus, we also view them as containers with an inside and an outside.”1
We–and I mean everyone independent of race, religion, culture or creed–are autonomous beings, wandering through the world and thus experiencing the same physical phenomena. The sun comes up every morning and sets every night. We go to bed at night and wake up in the morning. When we get out of bed, gravity holds our feet to the ground and the friction between our feet and the floor allows us to propel forward rather than slipping and falling. We breathe in a mixture of nitrogen and oxygen and expel carbon dioxide. When we touch a hot stove we pull away quickly, yet when we experience the embrace of a warm hug, we pull closer and linger.
We rely on our five senses to navigate through this world through our senses of sight, sound, taste, touch, smell. All rely on measuring differences–in light (sight); sound pressure (hearing), flavor (taste), hardness, texture, temperature, weight (touch), and fragrances (smell). Because our senses are built upon determining differences, we make value-judgments and categorize some as pleasant (good) and others as unpleasant (bad).
Sight: Without light, our ability to see is rendered useless, thus more light is perceived as better than less light. Since we prefer brightly lit objects in focus to dimly lit blurry ones, we categorize the former as good and the latter as bad. For example, take a look at the following metaphoric properties based on the sense of sight.
- Bright hope
- Dim despair
- Sharp argument
- Fuzzy logic
Sound: Our ears discern differences in sound pressures–the larger difference, the louder the sound. Since loud sounds startle while soft sounds soothe, we associate loud with bad and soft with good. But, there’s some additional subtlety here because not all soft sounds are pleasant. Certain musical notes played simultaneously clash, while others form beautiful harmonies. Consider the following metaphoric properties based on the sense of hearing.
- Soft-spoken words
- Loud-mouthed diatribe
- Harmonious voices
- Discordant views
Touch: Our sense of touch helps determine differences in texture, hardness, temperature, and weight. We associate those that bring pleasure as good (smooth, soft, warm, light), and those that don’t (jagged, solid, hot/cold, heavy) as bad.
- Rough patch
- Smooth sailing
- Hard edge
- Soft landing
- Warm hands
- Cold heart
- Heavy response
- Light touch
Taste: Our sense of taste helps us discern five different flavors: sweet, sour, bitter, salty, and savory. We consider some to be more pleasurable (good) than others (bad), like:
- Sweet melody
- Sour note
- Bitter defeat
- Salty language
- Savory victory
Smell: Our noses can discern trillions of different scents–some that we enjoy (good) and others that we don’t (bad), as in:
- Fishy concept
- Sniff test
- Love stinks (yeah, yeah)
We’re autonomous beings, wandering through the same physical environment with the help of our five senses. We associate properties with the things that we encounter and simultaneously attach the concept of good and bad to them. Finally, we convey new meaning to other autonomous beings by transferring these properties and value judgments through metaphor.
Photo Credit: U.S. Lithograph Co, and Chas. H Yale. Chas. H. Yale’s everlasting Devil’s auction. , ca. 1904. Cincinnati ; New York: U.S. Lithograph Co. Photograph. https://www.loc.gov/item/2014635390/.
1. George Lakoff and Mark Johnson, Metaphors We Live By (University of Chicago Press, 2003) Kindle e-book location 521/4362