The Proverb Effect


A little book about sharing big ideas succinctly


Proverbs are tiny linguistic devices that convey more meaning than the words used to construct them. They’re policies for making better life decisions, passed from the experienced to the inexperienced. They’re both objective and subjective. They contain both premise and conclusion. And since they use both logic and emotion, they wrap their inductive and deductive reasoning in literary devices such as symbolism, alliteration, rhyme, and rhythm.

The Proverb Effect reveals the secrets of this universally-human device. After reading this book, you’ll have a new skill that makes you a better writer, speaker, or teacher.

The Proverb Effect is a thoughtful story about one of the greatest communication tools that has existed probably before written language.

I had hunch proverbs were powerful but didn’t know how to build them.

Writing a work of fiction that also teaches the magic and details behind the power and creation is not a small undertaking and yet Ron Ploof has done exactly that.

Such a fantastic read. If you struggle with communicating complex ideas in simple, inspiring ways, read this book.

…make your copy more powerful with a 5x reduction in word count (yes, the math has been done).

…succinct, power-packed read with information…any lover of language will appreciate.