Nothing happens until someone
makes your story their story


Welcome to, your one-stop shop for using the art of storytelling to convey your ideas.
Here you’ll find the tools to transform your ideas into memorable stories.


The Proverb Effect is a little book about sharing big ideas succinctly.

Our flagship product which has been sold in over 25 countries


The StoryHow™ PitchDeck is a story coach in your pocket.
60 playing cards that help you find, develop,
and tell business stories that people remember.