Ron Ploof: Creator, StoryHow® PitchDeck
Upon hearing that he was a storyteller with a degree in electrical engineering, someone once asked Ron Ploof if he was a modern Renaissance man. “No,” he responded. “I’m just a socially well-balanced geek.”
During his career in the high-tech electronics industry, he’s designed control systems, provided pre-sales support as an EDA applications engineer and AE manager, and was responsible for over $87 million in chip-design services and semiconductor IP sales.
He launched one of the world’s first indie storytelling podcasts in 2005 called, Griddlecakes Radio: Exploring the Lost Art of Audio Storytelling. He founded a social media consulting firm in 2008, wrote a book, Read This First: The Executive’s Guide to Social Media in 2009, and was the manager of social media for Epson America from 2012 to 2015.
But his first love has always been to communicate through storytelling. He once used a Hula Hoop to demonstrate a hemispherical resonating gyroscope to a large audience, explained mixed-signal simulation techniques using Lego® bricks and Velcro®, and sold professional services by telling stories rather than riddling customers with bullet points.
Ron has produced an audio book about the American Revolution, written a job-skills book as a novel, and is the creator of The StoryHow® PitchDeck, a deck of playing cards that helps business people convert their ideas, messages, and presentations into memorable narratives.
In 2018, he released a book called The Proverb Effect: Secrets to creating tiny phrases to change the world. In 2020, he encapsulated the book’s rules for Proverb Construction into The Proverb Construction Kit™, another deck of cards that helps convert ideas into statements that are interesting, memorable, and repeatable.
Hear Ron Speak about Storytelling
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