Our goal at the StoryHow Institute is to be your one-stop resource to help you become a better communicator. We fulfilled our promise in 2019 through publishing 22 articles with much more planned for 2020. Next month, Ron will be releasing a new deck of cards called the Proverb Construction KitTM (finally!). He’s researching two new books and is writing a specialized version of the StoryHow PitchDeckTM.
We look forward to serving your storytelling needs in the new decade.
Here’s a recap of StoryHow in 2019:
This final post in a three-part series helps put the finishing touches on your self-created proverbs.
The Icebreaker, Two Truths and a Lie, teaches great lessons in storytelling.
Storytellers are experts in ethical deception.
Apophenia, the human’s propensity to see patterns where none exist, is a powerful tool for your storytelling toolbox.
It’s called the startle response, the most basic human response to unfamiliar stimuli. Not only does it form the basis of all human understanding, but it forms the roots of storytelling
Ron looks in to why finding something in common with a total stranger is the quickest way to bond.
New study reveals that ad hominem attacks are the kryptonite of human communications
Although naysayers can blow up an argument through simple character assassinations, chief negotiator Chris Voss offers an antidote.
Ron finds storytelling advice from one of the oddest places, the design engineers on the Apollo space program.
Before you step into the three ring circus of storytelling, you might want to brush up on your elephant training skills.
Ron goes back to his storytelling roots with the release of his latest podcast episode on Griddlecakes Radio.
If you still believe something after five years, question it. You’ll either learn something new about it, or change the view entirely. Both are good for storytellers.
Sometimes the best way to learn storytelling is to study the works of others. Ron goes card-by-card through the StoryHow(TM) PitchDeck to see how Bill Whittle used Roles, Events, Influences, and Techniques in his storytelling masterpiece, Apollo 11: What We Saw.
Storytellers bring new perspectives to the great game of business. Kahlil Ashanti is changing the way tickets are priced with his company, weshowup.
Life is a great story, with plots, subplots, twists and turns. The best ones set themselves deeply into our memories. What are your favorite ones?
While marketers want to tell ideal stories, more often than not, their customers choices are less than ideal.
While deep neural networks can perform amazing functions, artificial intelligence has a long way to go to match the robustness of human intelligence. Ron Ploof, suggests that the path to achieve such robustness is found through storytelling.
How do you create a great story that connects across generations? By studying a successful one. Ron analyzes the television show, Gilligan’s Island, using the StoryHow™PitchDeck.
UCI School of the Humanities introduced its Center for Storytelling through an inaugural event called, Telling Stories that Matter. Here are some notes from that event.
An insidious trend that creeps under the auspices of protection is threatening human communication. But what exactly is it protecting us from?
Have you ever been taken advantage of? Have you ever been cheated, lied to, or deceived? At some point in our lives, someone uses our trust against us and we’re disappointed, hurt, and left somewhat jaded. Ron returns to his audio storytelling roots tell the story of being scammed and the lessons that he’s learned through the experiences
It’s common to think of storytelling and writing to be interchangeable. They’re not. Ron examines the fundamental differences between writers and storytellers.