Our goal is to be your one-stop business storytelling resource and we do so by publishing strategies and tactics that help you become a better storyteller. We fulfilled our promise in 2018 through not only publishing the following 32 articles, but Ron also published a new book called The Proverb Effect: Secrets to create tiny phrases that change the world. We look forward to serving your storytelling needs in 2019.
StoryHow Blog Posts (2018)
Variety helps build storytelling stamina. Sometimes its helpful to reach beyond the business storytelling genre to broaden your skills. In this post, Ron practices what he preaches by telling a historical story with personal significance.
Most companies tell the wrong story because they fail to understand the complicated role that their products and services play within an ecosystem of people with different motivations.
Looking for an easy way to bond with an audience? Just preface your message with these three little words.
Marketers who want to incorporate storytelling into their messaging must first employ “the three whats.”
Single-sentence stories use carefully chosen words to present facts that defy listener expectations. In this post, Ron describes one of the most emotionally powerful single-sentence stories he’s ever heard.
Sometimes storytelling lessons come from the most unlikely places. This one comes from mathematics.
We all make assumptions. We can’t help it. Which is why they play such important roles in any story.
Mick Jagger and Keith Richards offer great advice for any storyteller…through a pop song.
Sometimes the best stories take a while to tell. This one took me forty-two years.
The backbone of any story is a simple four-letter word. And it’s not the one you’re thinking of.
It’s hard to see the story when you’re in the middle of it. Before we get too confident in our present-day beliefs, remember that we too are in the middle of our own incomplete stories and the only thing standing between us and their endings is time.
The best sales folks aren’t necessarily great storytellers. But they are great story researchers.
It’s not the amount of words you write. It’s about the amount of words you keep.
Storytellers need time to think, which doesn’t play well in a business culture that demands communications through bulleted presentation slides.
Journalists are beholden to facts. Storytellers are beholden to their audiences. And never the twain shall meet.
Ron explains one of the techniques that he uses to get unstuck.
Have you ever prefaced an answer with “That’s a great question?” In all likelihood, you were about to answer with a story.
Have you ever heard a story that seemed so filled with promise yet it never delivered? If so, you’ve been the victim of a Shaggy Dog story.
Ron demonstrates how clickbait headline writers use storytelling techniques against us
People enter new situations with previous experiences. Some of those experiences dictate how we act. Great stories come from mismatches in those actions.
The human brain has a tremendous capacity to understand very complex concepts. You just gotta give it a little head start.
Some things in life give their lives for others. Stories are no exception.
Bad storytellers describe meaning explicitly. Great storytellers allow their audiences to infer it themselves.
Storytelling is a superpower. But it also comes with its own Kryptonite.
Advertising legend Stan Freberg shows us how the best storytellers break the rules.
Ron introduces The Proverb Effect, the first book to define a repeatable process for conveying deep meaning through self-created proverbs.
Storyteller Ron Ploof wanted to know how proverbs have been used successfully to pass wisdom from one generation to another. Two years of research later and he’s figured out the rules for creating the ultimate long-story short.
Deception experts say that liars convince, while truth-tellers convey. Which of the two terms best describes your marketing materials?
The worst thing that a storyteller can do is introduce a distraction to the audience.
Ron Ploof introduces the StoryHow™ PSP method of structuring your next talk.
Proverb construction is a three step process. This post is about Step 1: determining a function.
Proverb construction is a three step process. This post is about Step 2: determining a proverb’s frame.