Welcome to the StoryHOW® Institute. Since 2015, we’ve been helping communications professionals craft compelling business stories using the StoryHOW® Method. Along the way, we learned something important: while storytelling is a skill that can be taught, it’s not always easy. It takes time and practice to master.

That’s why, in 2025, we expanded our mission. We’re now building tools based on the StoryHOW® Method—interactive resources designed to help writers apply storytelling principles more easily. Think of it as a story consultant in a box, ready to help communicators create stronger, more engaging copy.

We’re currently beta testing the app and plan to launch in May 2025. Keep an eye on this site for availability.