The Proverb Effect


A little book about sharing big ideas succinctly


Proverbs are tiny linguistic devices that convey more meaning than the words used to construct them. They’re policies for making better life decisions, passed from the experienced to the inexperienced. They’re both objective and subjective. They contain both premise and conclusion. And since they use both logic and emotion, they wrap their inductive and deductive reasoning in literary devices such as symbolism, alliteration, rhyme, and rhythm.

The Proverb Effect reveals the secrets of this universally-human device. After reading this book, you’ll have a new skill that makes you a better writer, speaker, or teacher.